This week we tackle taking credit card payments in-person. You’ve seen them at coffee shops, food trucks, boutique retailers and even craft fairs and farmers markets. Those little white square card readers are just that – Square.
Taking Payments In-Person
Square is the most prevalent and, from my experience, the most flexible and easy to use payment tool out there. Here’s why:
The card readers work with phones and tablets to swipe/dip cards. Key in the card number if you’re using a laptop/desktop
The card reader is free and plugs into the headphone jack. A Bluetooth reader for chip cards and AndroidPay/ApplePay transactions is available.
Takes all major credit cards – no extra fee for American Express
Has an offline mode to let you swipe payments when an internet connection isn’t available
Send receipts via text message (SMS), email, or a printed receipt
Track sales by product, employee, device or business location
Can even take tips and run a tab
Very important – they’re PCI compliant
Additional perks like: make an online store, take appointments, create a customer loyalty program, manage employee payroll
Zapier integration is “on the way” (no date provided) but you can use If This Then That now
Downsides: at present, you can’t get your customer’s email address unless you’re paying for the added Analytics [Update: this appears to be changing as new features are introduced]
2.75% dip, swipe or tap. 3.5% + $0.15 for keyed-in cards.
Reader for chip cards, ApplePay and AndroidPay, is $49
POS iPad stand with the above reader for retail counters is $169
eClincher is the latest social media management tool on the block. It has good potential but still needs some tweaking. It does everything you want a management tool to do with some cool little twists that can make or break your decision to go with them.
The reason to go with them is they have thought of everything including integrating with Canva and GIF creation. A reason not to go with them is they only have a Chrome browser button. I don’t use Chrome on a day-to-day basis, but if you do, I recommend giving them a try. I think you will be happy with your choice.
I am looking forward to watching this app grow into a heavy hitter on the market.
Links from the Show
eClincher – eclincher.com
Square – squareup.com