#050 – Whatagraph: Gorgeous Reports From Your Data

Woohoo, it’s episode #50! To celebrate this landmark, we have a bonus for you today. Not only are we covering Whatagraph, a service to make gorgeous reports for your department or your clients, we’re also giving you details about AppSumo’s new service, Briefcase.

We’ll pick on Google Analytics for a moment. Their reports provide tons of data, but it’s not in the most attractive or easy to understand layout. Whatagraph turns that data into something your clients can understand. Take bounce rate, for example. I’m always asked to explain what this metric means. Whatagraph gives you a definition and a typical range of values so your clients can better understand what they’re looking at. Check out this report for Cowork Frederick of Google Analytics and Facebook Insights (mouseover the report, you can scroll to see all of it):
Pretty sexy, right?

Noah Kagan and the AppSumo crowd have launched another great offering (their first being sumo.com). This time, it’s a bundle of just about any web app/service you might need to help your business. If you haven’t tasted the Kool-Aid (although for them, it would be tacos) before this, Briefcase is a great way to get better-than-retail pricing on deals that were featured by AppSumo in the past. Yeah, there’s a monthly subscription fee, but it’s less than any two of the services’ regular prices, and there are around 30 services in their briefcase and they’re still adding more.
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